The future looks bright for American families. In a new nationwide survey of U.S. parents commissioned by Sungevity, 81% of parents plan to live in a solar-powered home. What’s more, the majority (67%) want solar to be the world’s primary energy source when their children grow up.

“It’s energizing to learn that so many parents mirror our own commitment to a solar-powered future for our children,” said Andrew Birch, CEO, Sungevity.

These survey results are based on responses from 1,000 U.S. parents surveyed online by Wakefield Research, an independent market research firm. Read the full survey methodology below.

For most parents, going solar is not all about protecting the environment; it’s an easy way to protect their pocket book, as well:

  • 75% would consider powering their home with solar because they want to save money; and,
  • Nearly half (49%) believe it would be harder for their family to go on an energy diet, i.e. through cutting back on their electricity use, than a food diet.


Bright futures start young

Parents also agree that teaching their children about clean energy is fundamental to creating a brighter future for them. Nearly all parents (88%) believe that teaching their children about clean energy is as important as teaching them good manners. And most parents (79%) believe their kids would have benefited more from learning about clean energy at an earlier age – many (47%) said kids should start learning even as young as 2-5.

In Vegas, solar is a safe bet

For fun, we asked parents which of the most iconic electricity guzzlers in the U.S. they would most like to be solar-powered and the most popular response was the Las Vegas strip. The “Welcome to Las Vegas” sign already went solar, why not go one step further? Let’s power our nights out in Vegas with sunshine. Can we do it?

The Sungevity Survey was conducted by Wakefield Research among 1,000 U.S. parents with children in the home between March 18-March 25, 2015 using an email invitation and online survey. Quotas have been set to ensure reliable and accurate representation of the U.S. parent population.

Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. For the interviews conducted in this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 3.1 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by this sample. Email for full results.

Posted by Leslye Penticoff

Leslye is the Content and Community Manager for Sungevity. She's also an avid coffee drinker and rock climber, and serves on the Board of Directors at Margination, a nonprofit in Troy, NY.