Recent events in the financial markets have highlighted the volatility of the traditional mode of investing your hard-earned dollars. With a secure and predetermined stream of savings for the average homeowner, like never before, the investment potential of a home solar installation can be a stable and consistent source of value for homeowners in this troubled economy.
We know you might be worried about your financial future today, but here are a few reasons to consider solar power, especially now:

First, the California Solar Initiative is offering a cash rebate up-front to reduce the cost of a solar system by thousands of dollars. Through the end of the year, the federal government offers you a tax break of a further $2,000, reducing the cost of the system. You immediately enjoy lower utility bills from the day Sungevity’s experienced installers switch on your solar electric system.  Electricity prices are rising around 10% annually nationwide, and look likely to continue to rise long into the future (see earlier blog here at  By going solar, you reduce your exposure to these escalating utility costs—not only making your home more valuable, but also improving your family’s budget planning while reducing the risks of high electricity costs.

Over the 25-year life of the system, solar reduces your net electricity costs: in short, you will have higher household expenses in years to come if you don’t go solar. This puts more money in your pocket to do more of what you love. When times are tough, the real question is how can you afford not to invest in solar?

Compared to investing in the stock market, or leaving money in the bank, investing in solar energy creates a high return on investment: our customers see between 10-20% ROI. The return is secure and predictable – and you physically own your investment!  You don’t have to worry about your bank surviving, or the investment banks behaving themselves—your solar investment is safe on your roof. Sungevity can help estimate that return for your home when you enter your address on our website.

With solar, you also enjoy the benefits of having differentiated your home in a weary property market.  Solar increases the value of your home as you have reduced the operating expenses of the property (lower utility bills) and created an emotional resonance with the many thousands of green-minded home buyers.

Lastly, solar is an investment in the environment.  With no moving parts, and no inputs besides sunlight, you can reduce your carbon footprint and feel good knowing that you are generating silent, clean energy to make the future brighter for generations to come.

Posted by Danny Kennedy

Danny Kennedy co-founded Sungevity and now serves as strategic advisor. He is an internationally recognized opinion leader on climate and energy issues. He is the author of Rooftop Revolution: How Solar Power Can Save Our Economy - and Planet - from Dirty Energy (2012), a book that has been described as the clean energy manifesto for the next greatest generation.