There’s been a lot of nabobs of negativity around the solar space in recent weeks because it has been hard going for some companies. And I don’t want to belittle their pain – manufacturers have big stockpiles and if they’re publically listed their share price is down; project developers can’t get bank finance or government cash fast enough, despite the stimulus; and installers may be seeing some consumer sentiment dropping in places.
But please don’t think that’s all she wrote. The future of photovoltaics is bright as the sun!

Just for one example of how serious a contender PV is becoming, consider Spain. Right now that beautiful country is copping a lot of blame because of changes in the incentive structure that have led to a major drop in solar sales there, large and small. Indeed, little old Spain is being held responsible for most of the oversupply currently being experienced by the PV manufacturing industry, which I think could be seen differently…

Another perspective on Spain is that it has championed solar and is way ahead of most of the world. As of May 09, 4% of electricity produced in the country came from el sol. Four percent! Little over 5 years ago there was almost no solar in the country so they have gone from zero to solar hero in almost no time at all. We’d love for them to continue to grow at this rate and it is a shame the government has pulled back on some market support schemes.

But if we take that example, of a small country going to 4% we can see the trajectory that will get us to 40% in a couple of decades, which is where we need to be to stop climate change. By then all these bumps along the road will look like shadows cast by clouds. But before I get too poetic about rain falling mainly on a plain in Spain, check out this video from our friends at Solon whose motto is “Don’t leave the planet to the Stupid”: Hail – Return of the Sun

(Please note this blog was first posted by the good people of Green Options – see

Posted by Danny Kennedy

Danny Kennedy co-founded Sungevity and now serves as strategic advisor. He is an internationally recognized opinion leader on climate and energy issues. He is the author of Rooftop Revolution: How Solar Power Can Save Our Economy - and Planet - from Dirty Energy (2012), a book that has been described as the clean energy manifesto for the next greatest generation.

One Comment

  1. Great example of how solar can take off and produce meaningful stride in curbing C2. Incentives are important, but so is the understanding by people of the advances made in technology…and that This technology is capable of meeting all demands in electricity of a household….and reduce bills by half or more.
    I am looking forward to the next wave of green-minded people eager to change their footprint.


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