What would Earth Day be without a silly contest with a gimmicky prize?  Sungevity shamelessly joins the fray with an Earth Day Makeover Contest.  The winner will receive the fashionable and practical Sungevity Solar Messenger Bag which can charge your iPod, cell phone and other 12-volt gadgets.

Earth Day was first observed in 1970, when 20 million people participated in demonstrations around the country.  Eight months later, the Environmental Protection Agency (EPA) was born–talk about a successful action!  In recent years, many observers have criticized the commercialization of Earth Day and the way in which corporations misuse it to greenwash themselves.  Is Earth Day having a mid-life crisis?  Does it need a re-boot?  We’re not saying it does, but we’re curious what you think.

Using the comment feature below, answer this question in 200 words or less:  If you were in charge of Earth Day 2011, what would it be like?  You can envision something completely new, tweak the current model or simply suggest one new kind of action that could be added on to the traditional Earth Day next year.  You’ll get points for proposals that are practical, creative, affordable, and inspiring.  With your permission, we’ll pass the winning idea along to Earth Day 2011 organizers.  Please submit your idea by April 30.


–Erica Etelson

Posted by Danny Kennedy

Danny Kennedy co-founded Sungevity and now serves as strategic advisor. He is an internationally recognized opinion leader on climate and energy issues. He is the author of Rooftop Revolution: How Solar Power Can Save Our Economy - and Planet - from Dirty Energy (2012), a book that has been described as the clean energy manifesto for the next greatest generation.

One Comment

  1. The commercialization of Earth Day is so extreme now that I think the organizers should call for it to be a Buy Nothing Day (same as the day after Thanksgiving). We can do all the same things we do now minus the shopping element–festivals (the one in Berkeley feels like an outdoor shopping mall) should have a cultural and environmental focus and food can be free (to people who bring their own reusable plates). We could also organize more outdoor nature adventures in parks and such, so that people can reconnect with why we’re bothering with all this–there’s nothing to buy in nature, only to enjoy and respect.

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