When a solar company like Sungevity tells you that going solar is a wise financial move, you may take it with a grain of salt.  After all, though we strive for honesty and transparency, we’re not what you’d call ” impartial.”  So don’t take it from us, take it from the twenty Fortune 500 companies who generate their own solar electricity to power their extremely profitable operations.

That’s right–the fossil fuel industry would have all believe that the bottom line of corporate America demands ongoing reliance on coal-burning power plants.  But if conventional electricity is such a good business decision, then why did Dow Jones install 13,000 solar panels on the roof of its 200-acre South Brunswick campus?  Why do Safeway and Federal Express and Johnson & Johnson generate solar power on their corporate rooftops? What about Dow Chemical–did it reincorporate to save the world rather than maximize profits while no one was looking?

What these profit-driven entities understand is that going solar pays big dividends and that these dividends will only increase as fossil fuel reserves dwindle. While coal, oil and gas will be long gone by the end of the century, the sun is predicted to continue shining for the next five billion or so years.  As the Taoist philosopher Lao Tzu said, “All difficult things have their origin in that which is easy, and great things in that which is small.”  Saving the planet is difficult, but making money by going solar is easy..and great.

–Erica Etelson

Posted by Danny Kennedy

Danny Kennedy co-founded Sungevity and now serves as strategic advisor. He is an internationally recognized opinion leader on climate and energy issues. He is the author of Rooftop Revolution: How Solar Power Can Save Our Economy - and Planet - from Dirty Energy (2012), a book that has been described as the clean energy manifesto for the next greatest generation.