Bloomberg BusinessWeek published a nice article on Friday about the new “middlemen” of solar (namely us). It’s a good overview of how we take on a complicated, bureaucratic process and transform into something easy and affordable for the consumer. What do customers hate? Paperwork and high up-front costs. By taking both of these obstacles out of the equation, we’re changing the way solar is sold.
Posted by Danny Kennedy
Danny Kennedy co-founded Sungevity and now serves as strategic advisor. He is an internationally recognized opinion leader on climate and energy issues. He is the author of Rooftop Revolution: How Solar Power Can Save Our Economy - and Planet - from Dirty Energy (2012), a book that has been described as the clean energy manifesto for the next greatest generation.