Bloomberg BusinessWeek published a nice article on Friday about the new “middlemen” of solar (namely us).  It’s a good overview of how we take on a complicated, bureaucratic process and transform into something easy and affordable for the consumer. What do customers hate? Paperwork and high up-front costs.  By taking both of these obstacles out of the equation, we’re changing the way solar is sold.

Posted by Danny Kennedy

Danny Kennedy co-founded Sungevity and now serves as strategic advisor. He is an internationally recognized opinion leader on climate and energy issues. He is the author of Rooftop Revolution: How Solar Power Can Save Our Economy - and Planet - from Dirty Energy (2012), a book that has been described as the clean energy manifesto for the next greatest generation.

One Comment

  1. Hi Erica- I just finished reading many of your blog posts. I love the site, I love your blogging style and I want to connect the world of energy efficient lighting (LED’s for now) and renewable energy. I loved the map of acres needed to power the world, the write up on the sad reality of nuclear power mongers and I kept thinking what if the lighting, solar and wind industry really got together and formed a united front towards energy independence could we connect a human chain from the cities that use the power to Diablo and San Onofre? Let’s go for it.

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